The birth of DS: an inspiring icon
In 1955, the first DS made its appearance - and sensation - at the Paris Motor Show and forever marked the history of the automobile. A model of innovation, grace and prestige, it embodies French know-how and the avant-garde spirit which still define, today, the philosophy at the heart of our DNA and inspire all our creations.
Timeless technological signatures
From the DS of the last century to the models of today and tomorrow, our teams work with the same thirst for avant-garde, distinction and elegance to reinvent original technologies such as directional lights or hydraulic suspensions. and make them strong identity elements, adapted to new mobility expectations.
Continue writing DS language
Driven by the rich past of the DS Automobiles brand and our avant-garde values, our teams of engineers and designers deploy their exceptional French luxury know-how to continue writing our history and designing the automobile of tomorrow . Under their expert eye, our cars become models of technology, with an incomparable silhouette and personality.
